Before discussing about Affiliate Network Software, i think it is good to know about each term i.e. Affiliate, Network and Software. Affiliate network is a group of Affiliates or Publishers who are broadcasting specified content on their own websites, blog etc.
This group includes the advertisers who are advertising there and the admin, who is providing tracking solution.
Like Adhitz and Adwords, they are admin. Advertisers are giving content to advertise and paying for this service while publishersare broadcasting their content on their sites and getting paid for the services rendered.
Roles of this Concept : Affiliate network Software
Advertiser is one who is paying for the action being done, he want to be accomplished.It maybe clicks, impressions, leads or Sales.
Admin is he who is providing tracking software, and chat & support services for the Advertisers and Affiliates.
Affiliates are the publishers who run their own site and generate leads, sales for the Advertiser at Affiliate network’s option. They generate not only sales and leads but also clicks and the impressions and send traffic to the advertiser’s website by the way of running campaigns on their websites.
This process makes a tree.
One advertiser has now many more publisher and is now selling much more.
And this way The scope of Internet marketing become bigger and bigger.
So, the role of Affiliate Network matters a lot.In this way Advertiser gets a vast Audience and get maximum business.
Why Affiliate Tracking?
Honestly suppose if you are a publisher and working in this marketing model, how would you monitor that how many clicks are coming to your website and how many of those are directing to the sponsor’s web portal and moreover how would you monitor that how many of those directs are being converted into sales, lead or sign up and many more actions for which the advertiser is paying you.
Generally, you would answer “I shall use tracking.”
Now the question is that how would you track all these stuff?
And as i consider, the answer is Affiliate Network Software.
The most Powerful Features of Affiliate Tracking Software.
Generating Tracking Codes – This software firstly generate ad codes for each affiliate and for each Manager and as per the classification so that the tracking maybe classified. And now when a visitor clicks the ad link, the tracking is started. It start tracking the IP from where the link was clicked.
Tracks Time and Location – It tracks the time and location(if available) that when and from which location the link was clicked.
Tracks the Website that delivered the visit – It tracks that from which website/blog the visit/sales was generated and who was the publisher of that website.
Tracks who was the Manager and Publisher – It also support the tree wise tracking, likewise who was the manager over that publisher and the network over that manager.
Generates Reports – It also generates tabular, graphical and Filtered presentation of the data.
Automatic Calculation – It calculates the net income of a publisher, Manager and the Affiliate Network along with the revenue of a Advertiser.
Fraud Detection – Fraud detection is a powerful aspect of tracking software that takes it to a high level. This detects that if a publisher or a Manager is using fraudulent way to generate traffic, visits, leads or Sales. Suppose, two publishers are logging in with the same IP, Two Managers are using the same IP, Leads are coming for a specific period of time, or any other way of this kind simply states that its fraud.
The awesome feature is the custom filter option. You can track country wise data, Campaign wise report or publisher wise report or Timely report.
This software also enables a user to export the reports in XLS or CSV format.
Real time Reporting
How cool it will be if all the above actions are done in real time. Congrats this software is reporting in real time and this way tracking is live.
How many kind of login this software provide?
This software have 3 kind of Login.
In the Admin login section usually admin get access to the stats of How many Advertisers are there, How many Managers and How many Publishers are there in the whole Affiliate Network. One another feature in this dashboard is Ad manager. Eg. OffersSpot, hasOffers are Admins
Here, in this section Advertiser is able to see his network only. He will get the reports and stats regarding his business.Eg. Jabong.com, Zapak.com are the advertisers there.
This section provide the details of the sales, traffic, leads generated. For the advertiser and the commission earned.These are the final affiliates.
In the era of Internet Marketing, Affiliate Network are the leaders and earning the highest amount of profit in overall Internet marketing income.